From Concept to Launch: PS88 by Parra Shark
Proudly built from the ground up.From product development to brand creation, this is the PS88 Bluetooth Speaker by Parra Shark.The entire e-commerce ecosystem including Amazon strategy, DTC platforms, branding, visual design, and marketing assets was shaped through my expertise in marketing, e-commerce, and creative development. Designed to stand out.
PS88 by Parra Shark
A project built with experience, strategy, and passion one that made its mark across the U.S. and Canada. From the initial idea to the final launch, every detail of the PS88 was shaped through years of experience in marketing, e-commerce, and design, working alongside a talented team.The result: a speaker that not only delivers powerful sound, but also resonated with thousands across two highly demanding markets.
Digital Strategy with Impact: Driving Results for Gerald Nissan of North Aurora & Naperville
At both Gerald Nissan locations, I led the development of bilingual lead generation campaigns across Facebook and Instagram, leveraging my expertise in digital marketing and audience segmentation.With a strategic focus on the suburban Chicago area, particularly the Hispanic market, I created targeted campaigns that connected authentically with the local Hispanic community.The result: high-performing leads, stronger brand engagement, and measurable success in a competitive automotive space.